THE RISING INFLUENCE OF CHINESE TOURISM ON UZBEKISTAN: ECONOMIC, CULTURAL, AND SOCIAL IMPACTS

Abstract

The research studies the growing impact of Chinese tourism on Uzbekistan, its economy, culture, and society. The more than 66,000 Chinese tourists expected in 2024 will increase Uzbek hospitality, tourism, retail trade, and infrastructure development which is good for the economy. The improvement of bilateral relations results in greater cross cultural exchange and the adaptation of tourist services to Chinese clientele. The increase of tourists brings new opportunities such as job creation, but also poses challenges like strain on infrastructure and the dilution of local cultures. The findings from stratified secondary data illustrates the need for balanced planning to mitigate risks associated with tourism growth on cultural preservation, tourism development, and overall sustainable development.