INSTITUTIONAL, ORGANIZATIONAL, AND LEGAL CHALLENGES IN THE PR ACTIVITIES OF POLITICAL PARTIES

Abstract

This article comprehensively examines the institutional, organizational, and legal challenges of the public relations (PR) system in the activities of political parties, based on the experience of Uzbekistan. The study highlights the significance of PR in contemporary political communication and its role in shaping public trust. Furthermore, it analyzes the interaction of political parties with the media, the activities of press services, digital communication policies, and the legal issues observed in Uzbekistan. Based on the scientific perspectives of Erast Galumov, A.D. Krivonosov, O.G. Filatova, M.A. Shishkina, and V.V. Shatilov, the author develops analytical interpretations and provides practical examples grounded in national legislation