THE INFLUENCE OF SOCIAL GROUPS AND SUBCULTURES ON THE ACTIVATION OF NEOLOGISMS

Abstract

this article explores the influence of social groups and subcultures on the emergence, dissemination, and activation of neologisms in German and Uzbek. The study applies sociolinguistic and comparative approaches to identify how different social communities contribute to lexical innovation. Special attention is given to youth, digital, and professional subcultures, where new words are actively created and spread. The analysis shows that in German, neologisms are more likely to stabilize within scientific and professional communication, while in Uzbek youth communities and social media play a key role in their spread. Examples and corpus observations indicate that neologisms typically emerge within specific social groups, circulate through digital communication, and gradually integrate into the national lexical system