THEORETICAL AND PRACTICAL FOUNDATIONS OF FORMING MEDIA CULTURE IN STUDENTS

Abstract

This article analyzes the relevance, theoretical-methodological foundations, and practical mechanisms of forming media culture in students within the context of the modern information society using a complex approach. As a result of the rapid development of digital technologies and information-communication tools, the expansion of the global information space makes the formation of youth's information competencies one of the priority tasks of the educational system. The research scientifically substantiates the essence of the concept of media culture, its structural components, and its role in personality development. In particular, the importance of developing media literacy, critical thinking, information analysis and evaluation, and the skills to understand and interpret media texts in students is specifically highlighted. Furthermore, the article analyzes the necessity of forming competencies regarding information security issues, specifically protection against fake information, manipulative media influences, and cyber threats. The role of pedagogical approaches, interactive methods, and the effective use of digital educational environments in the process of developing media culture in students is revealed.