PERSONALITY INCULTURATION: STAGES, MECHANISMS, AND THE EDUCATIONAL POTENTIAL OF CULTURE

Abstract

This article examines the phenomenon of enculturation as a continuous process of an individual's integration into culture and assimilation of values, norms, and traditions in a modern digital society. Particular attention is paid to theoretical approaches in American cultural anthropology, particularly M. Herskovits's concept, as well as the relationship between the concepts of "enculturation" and "socialization." The article analyzes the main mechanisms of enculturation (imitation, identification, shame, and guilt), its primary and secondary stages, and the role of upbringing, education, and play in shaping an individual's cultural experience. The importance of enculturation for maintaining cultural continuity and simultaneously for the creative renewal of culture in the context of digitalization is emphasized