THE PLACE OF SOFT POWER IN THE SYSTEM OF INTERNATIONAL RELATIONS AND ITS ROLE IN FOREIGN POLICY

Abstract

This article analyzes the theoretical foundations of the concept of "soft power," its role within the system of international relations, and the mechanisms for its application in the foreign policy of states. It examines Joseph Nye’s concept—including its relationship to the approaches of realism and liberalism—and explores the effectiveness of tools such as public diplomacy and cultural and educational exchanges. The author argues that in the modern global order, "soft power" serves as a complement to "hard power" and constitutes an integral part of a "smart power" strategy. Furthermore, the article considers the potential for utilizing "soft power" within the context of Uzbekistan’s foreign policy