PRAGMATIC FUNCTIONS OF HEADLINES IN ONLINE NEWS PORTALS

Authors

  • Ziyotova Marjona Shuxrat qizi Student at Denov Institute of entrepreneurship and pedagogy Author
  • Rashidova Dilnoza Komilovna Author

Keywords:

pragmatika, yangiliklar sarlavhasi, onlayn media

Abstract

This article analyzes the pragmatic functions of headlines in online news portals using examples from English and Uzbek media resources. The study examines the informative, manipulative, persuasive, and attention-grabbing features of headlines. The impact of headlines on the reader’s speech activity in digital discourse, the phenomenon of “clickbait,” and scientific analyses based on Speech Act Theory are presented. The paper concludes with findings on enhancing the pragmatic potential of headlines in the digital media environment. Keywords: pragmatics, news headlines, online media, speech acts, clickbait, persuasiveness, informativeness, communicative strategy.

Published

2026-04-10

Issue

Vol. 4 No. 04 (2026): WEJLE

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

PRAGMATIC FUNCTIONS OF HEADLINES IN ONLINE NEWS PORTALS. (2026). Western European Journal of Linguistics and Education, 4(04), 67-70. https://westerneuropeanstudies.com/index.php/2/article/view/3502