RHETORICAL STRATEGIES AND AUDIENCE ENGAGEMENT: A CASE STUDY OF SIR KEN ROBINSON’S TED TALK

Abstract

This study examines the rhetorical strategies used in TED Talks and their role in enhancing audience engagement. It focuses on how speakers employ techniques such as storytelling, emotional appeal, humor, repetition, and rhetorical questions to capture and maintain the audience’s attention. The research also explores the use of verbal and nonverbal communication, including tone, body language, and visual aids, in delivering effective presentations. By analyzing selected TED Talk, the study highlights how these strategies contribute to clarity, persuasion, and memorability. The findings suggest that successful speakers skillfully combine rhetorical devices with authentic delivery to create a strong connection with their audience and effectively communicate their ideas.